Rainfield’s organic reputation was strong, but their website wasn’t converting. We redesigned their digital presence to align with their upscale identity—and turned traffic into waitlists.
CLient
- Rainfield Golden Doodles
Services
- Web Marketing Strategy
- Rebranding
- Content Creation
- Website Design & Build
- Training
Deliverables
- Styleguide
- Website Design
- Branding & Color
- WordPress Build in Visual Builder
- Customer Audit
- Competitor Audit
- SEO Audit
Other
- Email & Hosting Setup and Configuration
- Website Migration
- Social Media integration/Meta/Images
Website
The Challenge
A Trusted Name, But an Outdated Experience
Rainfield’s word-of-mouth reputation was solid—but their digital presence didn’t reflect their boutique quality or make it easy for new families to connect.
Rainfield Golden Doodles is a respected Houston-based boutique breeder known for raising emotionally intelligent, well-socialized golden doodles—many of whom go on to become therapy or support animals.
But despite a decade of client trust and glowing word-of-mouth, they were seeing a drop in new inquiries.
Their outdated website failed to convey their boutique quality, didn’t clearly show available puppies, and lacked a clear inquiry funnel.
They were also invisible in local search, missing out on nearby families looking for a high-quality doodle.
The Solution
Modern Elegance Meets Organic Growth
We rebuilt their site from the ground up, aligning their visuals and strategy with their brand values, optimizing for local search, and making every puppy easy to find—and inquire about.
A fresh logo, consistent color palette, and large gallery visuals emphasized the appeal of the breed.
We added an “Available Puppies” section right on the homepage with visual impact and easy access to request info, configured their Google Business profile, added keyword-rich SEO metadata, and created social media sharing graphics.
With updated contact tools, analytics, and a blog-ready backend, their team now has full control to keep the content alive.
We’ve always had a loyal client base, but our waitlist had emptied and we were struggling to reach new families. Renee helped us rebuild our website, refresh our brand, and refocus our marketing — and now our waitlist is full again,
The Results
Since 2014 I’ve been part of many projects, first through Seven Fifth’s parent company, CME Printing, and then directly through Seven Fifths.%
Waiting Puppies went home
%
+ Families Joined Waitlist
%
+ Leads Generated
%
+ User Engagment
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Seven Fifths – Agency Support
Seven Fifths needed a skilled, and available, web developer to handle their overflow, custom development, and urgent support requests.
“Beyond her technical expertise, Renee brings a collaborative spirit and a positive attitude. She is always willing to support her teammates, share knowledge, and … help tackle challenging issues.”
Kirsten, Art Director,
Seven Fifths
16
Projects
55
Urgent
143
Tasks
Rainfield Lead Generation Overhaul
Rainfield’s organic reputation was strong, but their website wasn’t converting. We redesigned their digital presence to align with their upscale identity—and turned traffic into waitlists
“Web Locomotive helped us rebuild our website, refresh our brand, and refocus our marketing — and now our waitlist is full again.”
Laurie Wells, Owner,
Rainfield Golden Doodles
100%
+Homes
75%
+Waitlist
80%
Leads